Future of Shopping is here: Snap Inc. showcases new Augmented Reality technology at region’s first-ever fashion and beauty event

Future of Shopping is here: Snap Inc. showcases new Augmented Reality technology at region’s first-ever fashion and beauty event

Dubai, United Arab Emirates: Snap Inc. hosted a first-to-the-region fashion and beauty Augmented Reality (AR) event, unveiling their shopping and fashion technology features, while also showcasing the various tools on the app that can elevate the consumer journey. A pioneer in AR try-on technology, Snap unlocked a series of unimaginable creative possibilities, helping to make the fashion and beauty industry even more personal, accessible, and convenient.

The event which took place at Alserkal Avenue brought together C-suite clients, members of the press, content partners and influencers. Attendees had the chance to explore the power of AR in revolutionizing fashion and beauty industries as well as discover how it is transforming the way consumers shop, browse products and engage with immersive try-on experiences.

Guests had the opportunity to try an all-new experience with 2D try-on standing mirrors and play dress-up without having to change their clothes. By simply scanning the Snapcodes on the mirrors, they were able to access a lens that completely transformed their look with one touch.

At a dedicated make-up station, guests were able to interact with glamorous beauty lenses from top make-up brands, with celebrity make-up artist Bouba a.k.a. Hamza Slim present to simulate their AR look in real time.