GfK consumer life study reveals key insights into UAE consumer behavior and priorities

GfK consumer life study reveals key insights into UAE consumer behavior and priorities

UAE:– GfK, a global leader in the market and consumer intelligence, recently conducted an extensive Consumer Life Study, unveiling invaluable insights into the concerns, preferences, and habits of consumers in the United Arab Emirates (UAE). The study sheds light on the top concerns of UAE consumers, their shifting lifestyle priorities, and their expectations from brands and companies. These findings carry significant implications for businesses operating in the region.

According to Rahul Dixit, Head of Marketing and Consumer Intelligence – MENA, GfK, “By incorporating these actionable recommendations into their strategies, brands and leaders can better align their offerings with the evolving needs and expectations of UAE consumers. This will enable them to differentiate themselves in the market, build stronger connections with their target audience, and drive long-term success.”

GfK will unveil the Consumer Life Study 2023 at its upcoming Insights Summit in Dubai taking place on 31st May wherein industry stalwarts like Hatem Dowidar, Group CEO at e& Group, Gonzalo Garcia Villanueva, Global CMO at GfK, Shashank Sharma, Executive Director & GM at Lenovo, Omar Saheb, CMO at Samsung MENA, Mohamed Dhedhi, Partner at AT Kearney and many more will be speaking at the event.

Top concerns of UAE Consumers

According to the study, the