Global cashback brand SaveMate partners with MoEngage to drive automated campaigns

Global cashback brand SaveMate partners with MoEngage to drive automated campaigns

Dubai: SaveMate, a MAD Rewards brand and leader in global cashback shopping, offering the best way to save money with deals, coupons, and cashback has partnered with MoEngage, a marketing automation and customer engagement platform.

The Dubai-based aggregator integrates over 8000+ merchants and will leverage the MoEngage platform to automate their engagement campaigns and send out communication using emails and push notifications.

“We have been engaging with our customers through various avenues like emails, newsletter, push notifications and social media. However, a lot of manual effort was required earlier and different platforms were being used. With MoEngage, we have been able to consolidate all our communications through different channels under one platform”, said Nart Abdi, Head of Digital Marketing at MAD Rewards.

Additionally, the brand is also leveraging other channels like in-app and on-site messaging to engage with customers and plans to integrate SMS in the coming weeks.

Speaking to Nart regarding what made them choose MoEngage over others, he mentioned two things - technology and how it exactly solved the engagement conundrum for SaveMate, and the subscription model based only on active users, which the other platforms were unable to provide.

“SaveMate has been spearheading the customer engagement front for a very long time.