Heading to Hatta? RTA and Udrive launch exclusive branded fleet to and from Hatta

Heading to Hatta? RTA and Udrive launch exclusive branded fleet to and from Hatta

Dubai: Udrive, the dedicated pay-per-minute car rental platform, launched an exclusive fleet to enable smoother mobility to and from Hatta for residents and tourists to explore recreational, cultural and natural attractions in the Highlands of Dubai. The offering has been launched in partnership with Dubai’s RTA and Dubai Holding to bring unique exclusive offers to the community. The Hatta offering is aligned with the UAE’s visionary tourism campaign ‘World’s Coolest Winter’, which aims to support domestic tourism within the UAE while attracting global tourism by highlighting the country’s most famous recreational, cultural and natural landmarks. Last year, the campaign increased domestic tourism by 36 per cent, reaching 1.3 million tourists. By promoting smoother mobility between Dubai and Hatta, Udrive and RTA are providing a trustworthy and convenient transport system for explorers. Adel Shakeri, Director of Planning and Business Development, Public Transport Agency, RTA, stated: “RTA's strategy is focused on providing an integrated transportation network between Dubai and Hatta, which continues to strengthen its position as a major tourism destination. With the tourist season in full swing, we align ourselves with key strategic partners, such as Udrive, to provide seamless travel for both visitors and residents of the UAE who are