H&H Group launches Swisse, Australia’s No. 1 multivitamin and beauty nutrition brand, in UAE

H&H Group launches Swisse, Australia’s No. 1 multivitamin and beauty nutrition brand, in UAE

Dubai, United Arab Emirates (UAE) – H&H Group, a global health and nutrition company, has launched Swisse in the United Arab Emirates, bringing Australia’s leading wellness brand to the Middle East for the first time.

Launching in the UAE is the first step in Swisse’s Middle East expansion plans. H&H has set up operations in Dubai, which will act as the Group’s Middle East hub, allowing access and expansion opportunities into the broader Middle East and North Africa (MENA) region. Australian actress and Hollywood superstar Nicole Kidman will also be an official ambassador for the brand in the UAE.

The entrance into the MENA region was announced at a launch event at Seva Experience, a wellness centre in Dubai, in the presence of H&H Group leadership, along with representatives from Global Victoria, the Victorian Government Trade and Investment Office in Dubai, leading premium retailers, eCommerce platforms, health and wellness influencers, and the media. The launch event included morning yoga, a nutritious brunch, and access to sampling Swisse’s range of premium products.

Mr Akash Bedi, H&H Group Chief Strategy and Operations Officer, said: “H&H Group is thrilled to bring our Swisse range of high-quality, proven products to consumers in the UAE. Our mission is