HOODS: The first live entertainment shopping platform in the Middle East

HOODS: The first live entertainment shopping platform in the Middle East

- Hoods platform brings together the new generation of buyers, along with global and local brands through thousands of videos and live broadcast channels.

- Hoods empowers sellers: both established and aspiring influencers, through live interaction with buyers and a simplified click-to-buy process.

Dubai, United Arab Emirates: Hoods, the first live entertainment shopping platform in the Middle East, is seeking a seed funding round to support its expansion plan.

Hoods was founded by Mostafa Hanafy in Egypt at the end of 2020 and co-founded by Waleed Ghalwash through a pre-seed funding round in 2022 of $350,000 that included angel investors from the entertainment, logistics, venture finance, and fintech sectors. With the launch of the new version of its application across the Apple and Android stores,

The eCommerce market in MENA is believed to have reached $29bn in revenue in 2021 and is projected to double by 2026 to reach $57bn. The ‘live’ e-commerce sub sector is forecasted to constitute 14% of that market by 2026, delivering $8bn in revenues.

Hoods founding partner Mostafa Hanafi who graduated from the American University in Cairo incubator AUC Venture Lab, said his team is creating the first platform in the Middle East to offer e-commerce integrated with entertainment and