How profitable is it to livestream shopping events and make money from home?

How profitable is it to livestream shopping events and make money from home?

Dubai: If it’s an increasingly popular way to earn an extra income from the comfort of your home, you would be all eyes and ears in wanting to know more about it. So then it would interest you to know why it’s worth considering the risks and perks of making money through ‘live commerce’.

Live shopping is still a fairly new and trendy way of shopping online that combines the originality of live video with the ease of e-commerce. By watching live shows from your favourite brands, getting recommendations, and making purchases on the spot, popularity of the medium continues to soar.

Live shopping generated $450 billion (Dh1.7 trillion) in global sales in 2022, statistics show. Livestream shopping started on social media in China, and as per US-based retail and tech data analyser Coresight Research, has grown into a $512 billion (Dh1.9 trillion) global market.

Also referred to as ‘live stream shopping’ or ‘live selling’, live commerce is transforming the retail industry and established itself as a major sales channel in less than five years, with recent surveys revealing that two-thirds of global consumers having bought products via livestream in recent years.

What is live shopping?

Live shopping is similar to