How UAE retailers are limiting inflation impact on customers

How UAE retailers are limiting inflation impact on customers

Vendors launch aggressive promotion campaigns, set up independent supply chains

Published: Sat 23 Jul 2022, 4:47 PM Last updated: Sat 23 Jul 2022, 4:59 PM

Top retailers in the UAE have announced plans to launch aggressive promotion campaigns and set up independent procurement offices across the world to limit impact of price rises in the Emirates.

Retailers such as Lulu Group International and Al Maya Group have adopted robust measures to ensure customers don't feel the pinch as prices for commodities spike across the globe.

V Nandakumar, director of marketing and communications at Lulu Group International, said the company has set up independent procurement offices in food hubs such as the USA, UK, Turkey, Italy, Spain, Egypt, South Africa, India, the Far East, and Colombo. He said the group set up the infrastructure to minimise the cost impact caused by the third-party involvement of distributors and importers.

"These are key countries where food is imported from, and we have established our infrastructure within the supply chain, so we get the best price and enjoy an uninterrupted supply of products," said Nandakumar.

Similarly, Kamal Vachani, group director of Al Maya Group, has said they are working with administrative associations, such as the Food Corporation of India (FCI),