In Dubai, ‘virtual’ F&B businesses rush into launch mode as boom times beckon

In Dubai, ‘virtual’ F&B businesses rush into launch mode as boom times beckon

Dubai: The F&B business in Dubai is having a good time, and it is all set to get better in the final two months of this year. The restaurants are packed, ordering in is still firing up some heavy volumes for F&B operators, and more businesses are set to join in with specialised menu offerings.

But chances are you will not find these new F&B players on the high-street, food courts, or anywhere with bricks and mortars to it. No, this surge continues to be all digital, as Dubai records more ‘virtual’ F&B brands wanting to serve those customers ready to try something new to order in.

For the businesses themselves, the need to hurry and launch virtual operations cannot be faulted.

With those hundreds of thousands of football fans set to land in Dubai from mid-November adding to those business and leisure travellers to the city during the same time, this is indeed the moment for the F&B sector, whether that’s a restaurant or those operating solely in the digital mode offering menu options that can tickle the taste buds.

The trend is creating more business startups, and more jobs (in the kitchen and delivery) as Dubai’s service industry widens its base further.

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