Indian kids footwear brand makes global foray with UAE entry

Indian kids footwear brand makes global foray with UAE entry

UAE - Plaeto, India’s first footwear brand focused on the foot-health of children, has announced its global foray with its entry into the UAE market today.

The Bengaluru-based company has partnered with Threads, UAE’s premier and largest retailer for school uniforms, shoes, and accessories.

Plaeto's black and white school shoes, in three different lacing methods are available in Threads stores at Times Square Mall, City Mall, BurJuman Mall, Abu Dhabi, Ras-Al-Khaimah, Sharjah, and Fujairah. The shoes are also available online at www.threadsme.com.

Over the coming months, Plaeto is looking at aggressive growth in the UAE market. The plan is to further explore retail and distribution partnerships for its growing range of shoes for children aged 5-15 years, the company said.

Ravi Kallayil, CEO & Co-founder, Plaeto, said: “We are excited to enter the UAE market. We will be catering to all the key regions across the Emirates through the Threads stores as well as their online store. Given that Threads has been a market leader in retail, and especially in the school uniforms and shoes space, we consider ourselves to be truly fortunate to find product fit and brand resonance this early in our global journey. At Plaeto, we believe that ‘play’ and ‘school