INFINITI brings brand refresh for a new era

INFINITI brings brand refresh for a new era

New retail design leverages inspiration from Japan for seamless and memorable experience Refreshed visual identity brings dynamic brand dimension with evolved brand logo New multi-sensory signature brings next-level customer connection through scent and sound DUBAI, UAE — INFINITI today announces a comprehensive brand refresh to enhance customer connection and deliver ‘thoughtful hospitality’ across all touch points. Central to the update is a new global retail architecture design, in concert with an evolved brand logo and new multisensory signature. The new look and feel draws inspiration from the brand’s Japanese heritage and reflects INFINITI’s long held belief, that personal and rewarding experiences are more important than the car alone. “The evolved look and feel uplifts INFINITI’s signature total ownership experience and sets the scene for a bright new era for the brand” said Asako Hoshino, executive vice president, Nissan Motor Co., Ltd. “We believe true luxury is simple, personal, and memorable. These updates are targeted at delivering a deeper connection with our valued customers.” New Retail Architecture INFINITI’s new retail architecture, led by the INFINITI global design team, based in Atsugi, Japan, blends a clean, minimalist exterior with an open, light-filled interior. A key to bringing to life INFINITI’s signature Total