Insights: Customer engagement platforms are key to brand loyalty

Insights: Customer engagement platforms are key to brand loyalty

In the GCC region, brands are realising the importance of customer engagement and the need for customer engagement platforms (CEPs) to drive it. With the rise of e-commerce, the region is witnessing a shift towards digital channels, making CEPs an even more critical tool. In fact, according to a report, the UAE’s e-commerce market is forecast to increase 60 per cent to more than $8bn by 2025. Consequently, companies in the region are investing in CEPs to ensure that they can engage with customers across all digital channels seamlessly. (AI)-powered CEPs help brands offer personalised experiences to customers and drive customer loyalty by identifying and engaging with loyal customers. Moreover, CEPs help brands track and analyse customer behaviour across all touch points, which helps them understand customer preferences and improve the overall customer experience. In addition to driving CEPs also help companies optimise their marketing spend by reducing customer acquisition costs. By identifying and engaging with loyal customers, brands can reduce their marketing spend on acquiring new customers. Moreover, CEPs help brands drive higher conversions by providing personalised experiences to customers, which helps them make informed purchase decisions. Economic forecasts predict that the economies of the GCC region will expand,