Italian furniture group Poltrona Frau opens Dubai store

Italian furniture group Poltrona Frau opens Dubai store

Majid Al Futtaim, the leading retail, shopping mall, communities, and leisure pioneer across the Middle East, Africa, and Asia, has opened the newly designed Dubai store for Italian luxury furniture maker Poltrona Frau, with a grand opening celebration last night (May 16).

The inauguration included some of the biggest names in design who were invited to experience the craftsmanship of Poltrona Frau firsthand, with a live demonstration by one of the brand’s skilled artisans, showcasing the manufacturing process of the iconic Chester Sofa.

The new 1,000 sqm store in Jumeirah was designed by Poltrona Frau in partnership with Majid Al Futtaim Lifestyle and features a curated selection of historical and contemporary pieces such as the iconic Ouverture Sofa by Pierluigi Cerri and Souvenier D’Italie, the modern outdoor collection by Ludovica + Roberto Palomba, said the statement from Majid Al Futtaim.

In addition, Ceccotti Collezioni, a Tuscan brand specialised in fine traditional cabinet-making techniques and part of Poltrona Frau since 2018, is featured in the new store with iconic pieces designed by Roberto Lazzeroni such as the iconic sofa D.R.D.P. and the Icolounge armchair.

The Fumoir armchair, a treasured historical piece flown in from the Poltrona Frau Museum in Tolentino, was also showcased alongside the