‘It’s on Amazon Prime’ campaign launched for the UAE

‘It’s on Amazon Prime’ campaign launched for the UAE

Amazon.ae has rolled out its latest iteration of the global “It’s on Prime” brand platform with Saatchi & Saatchi Middle East.

The campaign features three new spots and a suite of digital and social executions, which highlight the variety of ways an Amazon Prime membership can make customers lives easier through benefits including Free and Fast delivery on millions of items, Free International Shipping, Amazon Fresh, and Prime Video

The regional campaign videos adopt a storytelling formula, portraying a diverse range of customers facing everyday challenges, in order to illustrate how Prime seamlessly integrates into their lives to fulfil their needs.

Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, said: “It was an honour and challenge to bring Amazon’s global standard of storytelling to our market.

“The biggest challenge was to find relevant and fresh insights that relate to the melting pot of nationalities across the UAE, and craft stories that showcase all the benefits the brand has to offer without compromising on smooth and lighthearted storytelling.”

Moemen Elhamalawy, Head of Marketing, Amazon Middle East and North Africa, added: “This campaign is about sharing the various ways members can make the most of their Prime membership.

“We are proud to have collaborated with the