Jockey expands its retail footprint in Dubai

Jockey expands its retail footprint in Dubai

- Launch in line with the brand’s focus on further expanding its retail network in the country

- The exclusive brand store network a testimony to the strong growth plans of the company for the UAE market

DUBAI: Jockey, a leading Innerwear and Athleisure brand today announced the launch of its 10th Exclusive Brand store in the UAE. The launch earmarks a significant milestone in the network of exclusive Jockey stores which has grown consistently since the launch of the first store in 2014.

Today, these stores spread across Dubai, Ajman and Sharjah are a testament to the increasing popularity and preference amongst consumers for world-class apparel offered by the brand. With this launch, Jockey has further expanded its retail network as it focuses on deeper penetration for accelerated growth in the country.

Founded in 1876, Jockey has a rich history as one of the apparel industry’s original pioneers and innovators. Whether it’s inventing the first ever men’s brief in 1934, the revolutionary Y-front design of 1935, the ‘Cellophane Wedding’ in 1938 which was the world’s first fashion show for innerwear, the first to launch Jockey branded waistband which today is a design norm for innerwear world over, the special line of underwear created