Jumeirah Group eyes further regional and international growth in new era for the brand

Jumeirah Group eyes further regional and international growth in new era for the brand

Dubai, UAE: In her first media briefing ahead of the start of Arabian Travel Market, the new CEO of Jumeirah Group, Katerina Giannouka, shared plans for an evolution of the Jumeirah brand and a commitment to growth in key cities and resort destinations worldwide.

With capital assigned to grow its portfolio, as well as refine its existing properties, Jumeirah Group – a member of Dubai Holding - is strategically targeting assets that will align with its new brand expression of luxury hospitality. Europe, Asia and the United States are an important focus, with plans to build a brand presence in major European cities and key gateway destinations, the most recent acquisition being the luxury hospitality company’s first property in Switzerland – Le Richemond in Geneva. The hotel, which is being fully renovated to open in 2025, will add to Jumeirah’s growing footprint in Europe which includes properties in London, UK; Capri, Italy; and Mallorca, Spain.

The emphasis on further expansion comes after a successful year in 2022 and a robust start for the Group in 2023. That, coupled with the brand’s expanding community of loyal guests provides a strong rationale for growth. Jumeirah’s strength in Dubai, now one the world’s leading tourism