Krush Brands to relocate HQ to UAE, create 700 new jobs

Krush Brands to relocate HQ to UAE, create 700 new jobs

The company will also move its technology arm from Europe to the UAE as part of the Ministry’s efforts to attract foreign digital companies under its NextGenFDI programme

Dr Thani bin Ahmed Al Zeyoudi, UAE’s Minister of State for Foreign Trade, last month launched NextGenFDI initiative to attract 300 digital technology companies from Asia, Europe and the Americas. — Supplied photo

Published: Tue 2 Aug 2022, 5:39 PM

Full stack food technology and multi-kitchen food service company Krush Brand will relocate its global headquarters to the UAE and create 700 new jobs in two years, the Ministry of Economy said on Tuesday.

The company will also move its technology arm from Europe to the UAE as part of the Ministry’s efforts to attract foreign digital companies under its NextGenFDI programme.

Dr Thani bin Ahmed Al Zeyoudi, UAE’s Minister of State for Foreign Trade, last month launched NextGenFDI initiative to attract 300 digital technology companies from Asia, Europe and the Americas.

The initiative, which will help place the UAE among one of the top 10 countries to attract foreign direct investment, has seven strategic local partners including Dubai South, Abu Dhabi Global Markets, Dubai International Financial Centre, Dubai Internet City, Dubai MultiCommodities Centre and Emirates NBD bank.

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