Largest out-of-home engagement center in the region opens in Dubai

Largest out-of-home engagement center in the region opens in Dubai

- The Center will be the trend-setting hub for out-of-home solutions

Dubai: IFFCO Out of Home (OOH) announces today the official inauguration of its ground-breaking Customer Engagement Center (CEC), the largest of its kind in the region. Located at the Tiffany tower in Dubai, the CEC is a state-of-the-art facility that enables out-of-home businesses in the region to collaborate, create, and directly address market requirements.

The out-of-home segment caters to all restaurants, hotels, hospitals, airports and cafes, constituting a large base of the B2B segment. It represents a pivotal building block of the UAE's current and future economy.

Speaking at the launch, Arzu Alibaz, CEO of IFFCO Out of Home remarked “We thank H.E. Abdulla Bin Touq Al Marri, UAE Minister of Economy, and IFFCO’s Supervisory Board for officially inaugurating the Customer Engagement Center, this is a testament to the significance of this pivotal day for us and the out-of-home industry at large. It’s a very proud day for us and we are honoured to launch this center together. We envision this engagement center as a beacon for the out-of-home industry and a dynamic space where chefs can collaborate, restaurants can curate their next menus and hotels can create their next signature delicacies.