Lexus 2nd most loved brand in MEA, & only automotive brand in top 10

Lexus 2nd most loved brand in MEA, & only automotive brand in top 10

- Lexus is the 2nd most loved brand in the MEA region, amongst 1500 global brands studied by analysing over 2.6 billion online conversations.

- Lexus ranks highest among automotive brands, and is the only manufacturer to feature in the top-ten list of most-loved brands in MEA.

Dubai, UAE: Lexus has been ranked as the second most loved brand in the MEA region according to the Brand Love 2022 report published by Talkwalker, an industry-leading consumer intelligence platform. After analysing over 2.6 billion online conversations from real MEA consumers around 1500 leading global brands across 20 industries and eight markets, Lexus placed second amongst all brands surveyed, in a clear demonstration that Lexus is winning the hearts and minds of consumers across the Middle East and Africa.

According to the report, “the Japanese automotive brand has become a household name in the GCC market for its luxurious line of cars and SUVs suitable for the weather. Lexus has been in the Middle East market since the early 90s and has since been able to win consumers’ hearts through cars that exude luxury, precision, speed, and excellence.”

The ranking is the highest for any automotive brand in the region, and the only automotive brand to