LG opens brand-new showroom in Dubai on Airport Road

LG opens brand-new showroom in Dubai on Airport Road

UAE - Global electronics brand LG has inaugurated its brand-new showroom in Dubai, partnering with Al Yousuf Electronics. The new showroom is located on Dubai’s Airport Road and will be completely dedicated to showcasing LG’s portfolio of home appliances.

The showroom will operate and continue LG’s previous retail partnership with Al Yousuf Electronics a leading local distributor established in 1965. It will boast an extensive space where customers can undertake an interactive and informative journey through LG’s wide product range. The opening of the showroom was attended by top officials from both LG and Al Yousuf Electronics, who celebrated the event with a ribbon opening ceremony.

The main highlight of the new showroom is its approach towards customer engagement, mainly empowered by dedicated zones for LG’s home appliance range. A step away from traditional electronic showroom ethos, these dedicated zones will allow customers to see and experience LG’s products in their true eco-system.

Zone concept

The zones will showcase the capabilities of each home appliance and the various benefits it will provide when used within a dedicated LG ecosystem. As an exclusive, customers will also be able to get a first-hand experience of new products that are not officially launched in the market but