Madinah Modest Wear launches niche e-commerce portal

Madinah Modest Wear launches niche e-commerce portal

Madinah Modest Wear, a pioneering e-commerce fashion project ‘By Women, For Women’, proudly announces the launch of its new online portal offering a wide range of scarves, hijabs, and accessories. With a mission to empower women and preserve cultural heritage, Madinah Modest Wear has been developed by entrepreneurs Hina Bakht, Founder and Managing Director of Madinah Modest Wear based in Dubai, and Nodira Tursunova, Partner and Executive Director based in Tashkent, Uzbekistan. This exciting venture signifies the ongoing business collaboration between the United Arab Emirates and Uzbekistan, both driven by a vision to power the digital economy through innovation and collaboration.

According to Hina, Madinah Modest Wear's primary objective is to provide meaningful business opportunities to tribal and rural women through its e-commerce platform tapping into the potential of cross-border cooperation. “By showcasing their talent, skills, and craftsmanship, the portal aims to uplift rural communities while preserving their rich cultural heritage through digital transformation.”

The company is committed to fair trade practices, offering training and support to foster economic independence, enhance self-esteem, and contribute to the sustainable development of marginalized communities, particularly in Uzbekistan and other parts of Central Asia.

From a consumer perspective, Madinah Modest Wear aims to provide the freedom and