Majid Al Futtaim brings LiveRamp’s data collaboration platform to the MENA region

Majid Al Futtaim brings LiveRamp’s data collaboration platform to the MENA region

Dubai, UAE – Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, today announced a long-term strategic partnership with LiveRamp (NYSE: RAMP), a leading data collaboration platform headquartered in San Francisco.

The partnership is set to accelerate the Company’s digital offerings, driving value for customers by providing more personalised recommendations based on their shopping preferences and needs. Taking powerful insights gathered through privacy centric data collaboration, the platform seamlessly connects Majid Al Futtaim to its customers, to build a deeper understanding of individual customer journeys. This in turn enables company to deliver tailored real-time promotions to customers resulting in a more engaging digital experience for consumers.

Majid Al Futtaim will leverage LiveRamp's cutting-edge data collaboration platform across its business and brand portfolio, extending the platform’s benefits to ecosystem partners to enable privacy-centric data collaboration and personalised digital activation.

Furthermore, as the exclusive strategic partner of LiveRamp’s data collaboration platform in the Middle East and North Africa, Majid Al Futtaim will be able to offer the innovative data collaboration solution to partners outside its ecosystem, enabling the secure use of first-party data to target, measure, and optimise campaigns, in a privacy-preserving environment.

Joe Abi Akl,