‘Mall of the Metaverse’: Dubai announces first virtual shopping centre

‘Mall of the Metaverse’: Dubai announces first virtual shopping centre

Inside the mall, customers' avatars will find Carrefour, VOX Cinemas, THAT Concept Store, Ghawali and Samsung Store, among others

Image used for illustrative purpose

Published: Tue 14 Feb 2023, 7:29 PM Last updated: Tue 14 Feb 2023, 8:01 PM

Dubai's first virtual mall has been announced. The Mall of the Metaverse will represent Majid Al Futtaim in Decentraland, one of the most advanced metaverse platforms.

After multiple stages of testing, Mall of the Metaverse will open to visitors "who are seeking increased digital experiences across retail, entertainment and leisure offerings".

Inside the mall, customers' avatars will find Carrefour, VOX Cinemas, THAT Concept Store, Ghawali and Samsung Store, "with many more brands and exciting features in the pipeline".

Announced at the World Government Summit, the mall is in the initial phase of development as the group looks "closely" at customers' needs and expectations.

Khalifa bin Braik, CEO of Majid Al Futtaim Asset Management, said the Mall of the Metaverse will be a leading retail and entertainment destination — "and surely a huge attraction for customers who crave digital experiences from their most loved brands".

Fatima Zada, director of Omnichannels and Digital, Majid Al Futtaim Shopping Malls, highlighted how there has been an increased demand for digital experiences in the