ME consumers willing to pay more for sustainable tourism experiences – Gulf Today

ME consumers willing to pay more for sustainable tourism experiences – Gulf Today

Trends and opportunities within the high-end travel segment will represent key focuses throughout the ATM.

Sustainability is becoming an increasingly important consideration within the Middle East’s luxury travel sector, especially in the UAE where 61 per cent of residents say they are willing to pay a premium for more responsible, eco-friendly and sustainable tourism experiences.

Trends and opportunities within the high-end travel segment will represent key focuses throughout the 30th edition of Arabian Travel Market (ATM), which will run from May 1-4, 2023 at Dubai World Trade Centre (DWTC).

According to YouGov’s Global Travel & Tourism Whitepaper 2023: Luxury travel post-pandemic, one in 10 consumers has stayed in luxury eco-friendly accommodation during the past three years. This trend is especially prevalent among high-income travellers, whose sustainable luxury hotel stays have increased by 50 per cent during the same period.

The UAE topped global rankings in terms of the