MENA’s e-commerce market size expected to reach US$57 billion in 2026, says new report from EZDubai and Euromonitor

MENA’s e-commerce market size expected to reach US$57 billion in 2026, says new report from EZDubai and Euromonitor

The MENA e-commerce market size is expected to reach US$57 billion in 2026, with a CAGR of 11 percent over the 2022-2026 period. Although countries like the UAE, KSA and Israel are expected to remain leaders in e-commerce market share, countries like Algeria are expected to see strong growth, according to the third edition of EZDubai’s E-commerce Report in the MENA region.

The demand for online shopping services in the MENA region is expected to continue growing. In particular, consumer electronics are expected to have a penetration rate of 29 percent for KSA and 50 percent in Egypt within total e-commerce by 2026. Meanwhile, the food and drink industry in the UAE is projected to experience strong growth, with penetration rates reaching 13 percent by 2026. Additionally, the KSA's average order size is expected to increase by 50 percent in 2026. To sustain growth, Ecommerce players should prioritise personalisation of the online experience, adopt an omni-channel approach, and improve last-mile delivery services.