Merex Investment introduces J1 Beach

Merex Investment introduces J1 Beach

- La Mer South will be renamed J1 Beach, a first of its kind day-to-night premium F&B destination featuring three brand new experiences – Gigi Rigolatto, Bâoli and Sirene Beach by Gaia – and 10 new upscale restaurants

- The redevelopment is set to reimagine the way people enjoy hospitality experiences

Dubai-UAE: Asset management firm Merex Investment has announced a redevelopment of La Mer South, which will be named J1 Beach, with the addition of three brand new beachfront experiences – Gigi Rigolatto, Bâoli and Sirene Beach by Gaia – and 10 upscale restaurants that visitors can enjoy from sunrise to sunset.

J1 Beach will become a flagship beach resort destination and the first-of-its kind in the region, offering uninterrupted sea views, premium F&B offerings and a cluster of high-end operators in the heart of Jumeirah, Dubai.

The redevelopment will ease connectivity for visitors through valet services and ample parking, golf cart shuttle services and green pathways, which are shaded in the day and illuminated at night to create an ideal ambience for beachgoers. Visitors can even arrive by sea via the framed waterfront reception.

The new restaurants for the J1 Beach development will make their debut in the UAE and will be completely licensed