Mindware launches B2B eCommerce website

Mindware launches B2B eCommerce website

Dubai, United Arab Emirates:– Mindware, one of the leading Value Added Distributors (VADs) in the Middle East and Africa, today announced the launch of its B2B eCommerce website, Mindware Store, in the United Arab Emirates. This is in line with the company’s digital transformation strategy and the current market trend to complement traditional business with online offerings. The website, that is another channel that the distributor has added to expand its market reach, offers resellers a user-friendly platform to have a modern and engaging online shopping experience for their business orders. Mindware will expand the offering to other regional markets in the very near future.

Speaking on the occasion of the launch, Philippe Jarre, CEO of Mindware says, “In a survey commissioned by Tradeling, 82% of respondents said they expect businesses will use B2B ecommerce more in the future. B2B buying behaviours have undoubtedly been accelerated by the COVID-19 pandemic. The launch of Mindware Store is in response to this evolving market landscape. As a leading regional distributor, we pride ourselves on our ability to drive technological innovation in order to positively impact our business and that of our channel ecosystem.”

Mindware Store is targeted towards existing partners as well as new