Mohamed Alabbar’s Noon completes acquisition of online fashion retailer Namshi – The National

Mohamed Alabbar’s Noon completes acquisition of online fashion retailer Namshi – The National

E-commerce company Noon has completed the acquisition of online fashion retailer Namshi, with the deal effective immediately.

Namshi will remain a separate entity, drawing on Noon's logistics and fulfilment networks, fleet and in-house e-commerce experts when needed, Noon said on Monday.

The e-commerce platform will continue to support Namshi's growth as an independent entity within the company, it said.