Multiverse Labs launches world’s first city in metaverse with government of Sharjah, United Arab Emirates

Multiverse Labs launches world’s first city in metaverse with government of Sharjah, United Arab Emirates

DUBAI, UAE/PRNewswire/ -- Multiverse Labs™ has partnered with the Sharjah Commerce & Tourism Development Authority (SCTDA) to launch Sharjahverse, a new generation of metaverse tourism for the Emirate of Sharjah. Using the Multiverse Labs platform, Sharjahverse is a significant milestone as it is the first true metaverse of city scale with economic and social utility.

Sharjahverse, encompassing all of Sharjah at 2,590 square kilometres (1,000 square miles), not only brings the emirate to a global audience and boosts the tourism economy, but also creates metaverse jobs for local employees at Sharjah's iconic sights. It is a photorealistic, physics-accurate metaverse that unlocks commerce, innovation and imagination at scale and promotes the emirate as a destination of excellence. Sharjah is widely known as the cultural and historical heart of the UAE.

His Excellency Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) said: "Transforming the mass market tourism industry towards next-generation, sustainable practices requires a new way of thinking. Virtual tourism in Sharjahverse will provide unprecedented access to almost any location, personalized guest experiences and enhanced entertainment. Multiverse's groundbreaking and AI-driven approach will help push the limits of imagination and promote Sharjah as a destination of excellence."

Serge Lemonde, Global Head, NVIDIA