Munch:On – Going beyond lunch

CountryUnited Arab Emirates

Most food delivery platforms witnessed a slowdown in business once lockdown came into effect. Working from home gave people enough time to cook their own meals and with redundancies and salary cuts, a more frugal attitude was embraced. For UAE-based Lunch:On – now rebranded to Munch:On – its main business of delivering lunch to workers in offices came to a standstill. The startup had to counter the crisis with a shift in its model. We spoke to Mohammad Al Zaben, co-founder and chief executive officer, about how the company is coping with the crisis and its future plans. How have you pivoted your strategy and operations to cope with the outbreak? The virus really affected us in a major way. People were working from the office, and we built a business model that catered more...

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