My Perfumes Select forays into fragrance retail; unveils flagship store at Dalma Mall

My Perfumes Select forays into fragrance retail; unveils flagship store at Dalma Mall

My Perfumes Select a new-age premium perfume brand, announced its foray into UAE luxury perfume retail sector, with the launch of its new flagship store at Dalma Mall. The brand is planning an ambitious expansion into perfume retail across the Middle East & India. The store marks a significant milestone in the Abu Dhabi perfume retail as it aims to redefine and amplify the brand shopping experience and offer customers an unparalleled selection of exclusively curated scents under “The Art of Fine Perfumery”. Located in the heart of Dalma Mall, one of Abu Dhabi's premier shopping destinations, the My Perfumes Select flagship store curates a captivating and contemporary retail experience with a very bold, stylish, elegant and immersive in-store customer journey. The spacious and inviting ‘My Perfumes Select’ store is designed to allow the customer to relax, linger-around, discover, experiment and experience an avant-garde world of perfumes at their leisure. Sophistication, attention to detail, convenience and a delightful retail experience are at the core of the store design. A perfume lab is being designed to give the clientele an opportunity to customise their perfumes, a major part of Middle Eastern perfumery traditions. Mr. Mustafa Firoz, Managing Director, My Perfumes Group