New and exclusive: Shiseido Ginza Tokyo store opens in Dubai, and it’s the first outside Asia

New and exclusive: Shiseido Ginza Tokyo store opens in Dubai, and it’s the first outside Asia

Japanese beauty company Shiseido Company has opened its brand store in Mall of the Emirates (MoE) in partnership with Majid Al Futtaim. It’s the only store outside the Asia region for the 150-year-old brand. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry. Customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for. The treatment room, which Franck Marilly, president and CEO, Shiseido EMEA & Global Fragrance, The store opening follows a successful six-month e-commerce partnership between Shiseido brand and , which saw a 38 per cent monthly average growth since its launch. Fahed Ghanim, Majid Al Futtaim Lifestyle, said: “We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido’s 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”