New FedEx research shows e-commerce opportunities set to grow for SMEs under ‘new normal’

New FedEx research shows e-commerce opportunities set to grow for SMEs under ‘new normal’

Dubai, UAE: – The latest e-commerce trends from research commissioned by FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world's largest express transportation companies, in some of the most prominent markets in its Asia Pacific, Middle East and Africa (AMEA) region shows that both small and medium sized enterprises (SMEs) and consumers agree that there’s room for further growth in the already booming e-commerce sector.

The What’s Next in E-Commerce survey polled SMEs and consumers in 11 AMEA markets in July 2022 to explore the continuing evolution of e-commerce in the region and identify the trends that could fuel their future growth.

The survey reveals that consumers are looking for innovations in personalization, shoppertainment, and payment options that enhance their experience and at the same time, make it easier to discover new brands and make purchasing convenient. And with plenty of shopping festivals already on the calendar, consumers are looking for even more seasonal offers. Taken together, the research shows there is plenty of fertile ground for e-tailers to experiment with new approaches that can help build their customer base.

“COVID has accelerated our lifestyles to a pivot point where shopping online has been normalized across all demographics,