New Perspective Media Group bags 2 Anvil awards

New Perspective Media Group bags 2 Anvil awards

Cebu Pacific’s 9th anniversary celebration wins under the Marketing and Brand Communication category Design Center’s International Design Conference secured a spot under the Arts, Culture, Heritage and Tourism category Dubai, UAE: New Perspective Media Group (NPM Group), an international integrated marketing and communication agency headquartered in Dubai, UAE, with offices in Asia Pacific, is starting the year strong as it has been recognized for two entries in the 59th Anvil Awards, which took place on January 31, 2024, at the Marriott Grand Ballroom, Newport Boulevard, Pasay City. The Anvil Awards, known as the "Oscars of Public Relations" in the Philippines, annually honors outstanding PR campaigns and tools by leading PR entities. Presented by the Public Relations Society of the Philippines, it signifies excellence in the nation's PR practice. Entries for this award undergo rigorous evaluation by local and international panels of experts. NPM Group has won an Anvil Award for its campaign for Cebu Pacific (CEB), the Philippines' leading low-cost carrier, for the entry titled “Celebrating Cebu Pacific’s 9th Anniversary in the UAE” in the PR Programs - Marketing and Brand Communication category. NPM Group was commissioned by CEB to launch a PR campaign and implement PR-led activities emphasizing CEB's dedication