Omantel And Leo Burnett Dubai Introduce Maqroo: The First Arabic Dyslexia-Friendly Font

Omantel And Leo Burnett Dubai Introduce Maqroo: The First Arabic Dyslexia-Friendly Font

Over 8.4 million people in the region are dyslexic. However, none of the 650 Arabic fonts that are used globally, are dyslexic-friendly. Even though Arabic is one of the oldest and most beautiful languages in the world with 12 million distinct words it is also… Read More

The post Omantel And Leo Burnett Dubai Introduce Maqroo: The First Arabic Dyslexia-Friendly Font appeared first on AM Marketing, Media, Advertising News in MENA.

Over 8.4 million people in the region are dyslexic. However, none of the 650 Arabic fonts that are used globally, are dyslexic-friendly. Even though Arabic is one of the oldest and most beautiful languages in the world with 12 million distinct words it is also the most complex. Making it even harder for those with dyslexia to learn it.  

Omantel, a brand that believes in inclusivity and better access to connectivity for everyone across Oman has designed the first Arabic dyslexia-friendly font in collaboration with Leo Burnett Dubai, an agency under Publicis Groupe Middle East. Drawing insights from dyslexic volunteers through the Institute of Learning Disability, the team crafted letterforms tailored to meet their needs. Because Arabic lettering relies on many similar shapes, the Leo Burnett team eliminated ligatures and introduced irregularities