Online share of FMCG sales posts big surge in UAE

Online share of FMCG sales posts big surge in UAE

With strong double-digit growth across both markets, FMCG online sales in the UAE now account for 4-6 per cent of a total market size of Dh1.5 billion

The UAE ranks as one of the fastest-growing e-commerce markets in the world in 2022 as online sales across the world continue to register a phenomenal boom, according to data released by Statista.

Published: Mon 19 Dec 2022, 7:37 PM

Online share of fast-moving consumer goods sales is growing by a phenomenal 68 per cent in the UAE and by 58 per cent in Saudi Arabia, disrupting the course of the FMCG landscape.

With strong double-digit growth across both markets, FMCG online sales in the UAE now account for 4-6 per cent of a total market size of Dh1.5 billion. In Saudi Arabia, online sales represent 2-4 per cent of overall FMCG space valued at SAR1.8 billion, according to data released by NielsenIQ, a leader in measuring consumption around the globe. The growth indicates that e-commerce has now become a key driver of the retail sector’s future growth.

The UAE ranks as one of the fastest-growing e-commerce markets in the world in 2022 as online sales across the world continue to register a phenomenal boom, according to data