Pakistan’s fashion retail brand forays into UAE

Pakistan’s fashion retail brand forays into UAE

Country’s decades-old business conglomerate inaugurates Ideas by GulAhmed's first outlet in Sharjah; Plans to open two more stores in Dubai soon

Mohomed Bashir, chairman, GulAhmed Group of Companies; Arif Lakhani, director of Habib Bank AG Zurich Dubai; Shabir Merchant, managing director, Champion Neon; and other guests at the inauguration of Ideas by GulAhmed at City Centre Sharjah. —Supplied photo

Published: Sun 12 Mar 2023, 4:00 PM Last updated: Sun 12 Mar 2023, 5:15 PM

Pakistan's leading fashion brand GulAhmed has forayed into the international market by opening its first retail outlet in the UAE.

More than 100 years old business group inaugurated its maiden fashion retail store — Ideas by GulAhmed — at City Centre Sharjah to introduce multiple brands such as GulAhmed, Kaaj ready-to-wear, Ideas Home, Ideas Fragrances, Ideas Pret, Ideas Man, Ideas Kids and more.

"Our fashion retail store brand, named Ideas by GulAhmed in City Centre Sharjah, is the group's first official physical presence in any country outside Pakistan," Mohomed Bashir, chairman, GulAhmed Group of Companies, told Khaleej Times in Dubai during an exclusive interview.

"On the consumer front, GulAhmed is our brand of unstitched fabric for ladies and gents — highly popular world-wide, which is supplied in different regions internationally through dealer