Panasonic Influencer Affiliate Program takes off successfully

Panasonic Influencer Affiliate Program takes off successfully

Dubai, United Arab Emirates: Panasonic Marketing Middle East & Africa (PMMAF) has revealed the successful conclusion of the inaugural edition of the Panasonic Influencer Affiliate Program (PIAP), the company’s latest initiative in which Panasonic partners with social media influencers to promote increased engagement with its customers, while empowering more consumers to Create Today. Enrich Tomorrow.

PIAP is an affiliate program open to social media influencers based across the Middle East. For Panasonic, the annual campaign is a way to extend its reach online and across social channels, both of which have been an increasingly integral part of the company’s growth strategy.

Hiroyuki Shibutani - Managing Director, PMMAF, said: "As a global leader with rich legacy in consumer electronics advancements, Panasonic deeply understands what it means to truly partner with its customers. In fact, the brand acknowledges that these valued relationships inspired a number of Panasonic’s most popular and important products, and the partnership between the company and the consumer continues to be a well of innovation."

With social media becoming a powerful force for change in Middle East, and recognizing the fact that today’s consumers are progressively leading digitally enhanced lives, Panasonic launched PIAP towards the end of last year to discover new