P&G IMEA Fabric Care attracts global suppliers

P&G IMEA Fabric Care attracts global suppliers

Dubai, UAE – Procter & Gamble IMEA Fabric Care, home for leading brands such as Tide, Ariel & Downy, welcomed more than 100 international executives at “P&G’s IMEA Fabric Care Supplier Summit”, an exclusive supplier event in Dubai, to discuss innovative solutions for rising trends in the regional consumers’ landscape.

The summit, which was attended by suppliers like Galaxy, Albatha, Nasrpac & Firmenich among others, combined P&G's expertise and insights with those of its partners to facilitate a discussion on innovative sourcing strategies and supplier-led creative solutions for the ever-changing requirements of consumers and global issues such as climate change, and economic and supply chain resilience.

Uluc Ayik, Senior Vice President of India, Middle East, and Africa Fabric Care organization at P&G, said: “We are committed to enhancing our partnerships with regional and global suppliers to bring superior products to consumers and elevate their experience while integrating sustainability across the value chain from products to packaging.”

He added: “Through this event, we intend to expand our engagement with our business partners to enhance our agility to meet changing consumer needs in a vast and diverse region. By fostering a flexible, resilient, and environmentally conscious supply chain ecosystem, we aim to continue our long-term,