Premium Norwegian Water brand EIRA opens its HQ in Dubai, UAE

Premium Norwegian Water brand EIRA opens its HQ in Dubai, UAE

Dubai: Premium Norwegian water brand EIRA solidifies its MENA market position by opening HQ in Dubai, UAE. Earlier this year, EIRA water was the Michelin Guide partner for its debut in Dubai as it is considered one of the industries most coveted brands.

The unveiling event which took place on Monday, 8 August 2022 at the new HQ office in Dubai started with a welcome speech by EIRA CEO Nils Jørgen Sehested. The opening ended with a ribbon cutting ceremony marking the HQ’s official opening with closing remarks from esteemed Minister Counsellor and Chargé d’affaires at the Embassy of Norway in UAE, Mr. Trond Glomnes Rudi.

During the opening speech by CEO Sehested, various objectives were discussed. EIRA doubling the headcount of its operations team in addition to investing greatly in production and manufacturing capabilities to meet high market standards. Moreover, to keep up with the steady industry demands, EIRA seeks to further expand around the globe including new territories in the United States, Europe, across the MENA region and Asia. Furthermore, planning to launch additional product lines and add new SKUs to current glass and PET range.

CEO Sehested added, “To further support EIRA’s international expansion, it is with great pleasure, to