PureLab unveils new brand identity and vision to unlock tomorrow’s healthcare

PureLab unveils new brand identity and vision to unlock tomorrow’s healthcare

PureLab’s vision to enhance health outcomes through advanced diagnostics, contributing to national health security and enhanced patient care  Aligned with PureHealth’s vision to unlock time for humankind   Abu Dhabi, UAE: PureLab, a subsidiary of PureHealth, the largest healthcare platform in the Middle East and operator of the largest network of around 150 laboratories in the region, has revealed its new brand identity and strategic vision to advance health outcomes through diagnostic innovations and operational excellence.   The new brand identity was unveiled by PureLab at an exclusive event in Abu Dhabi attended by the region’s healthcare industry leaders, PureHealth representatives, and employees. It reflects PureLab’s commitment to being always dependable, ensuring the patients receive the highest quality healthcare services. The Abu Dhabi-based company’s vision ‘to unlock tomorrow’s healthcare today’ leverages the vital role pathology plays in protecting public health and enhancing patient outcomes.   PureLab offers the largest laboratory test menu for healthcare providers across the region. The company is leveraging innovation and digitalization to support the UAE healthcare ecosystem through precision-driven results that have the power to protect public health and enhance patient care.   Arindam Haldar, Chief Executive Officer, PureLab said, "We are proud to reveal our new brand identity and