Regional brands invest big in AI and CX infrastructure: Report – Gulf Today

Regional brands invest big in AI and CX infrastructure: Report – Gulf Today

Ayusha Tyagi ( 2nd from right) presenting the Customer Experience Live Award in Dubai.

Sajjad Ahmad, Deputy Business Editor

Companies in the Middle East are prioritising the strengthening of their Artificial Intelligence (AI) capabilities and Customer Experience (CX) infrastructure, according to the 2023 Customer Experience Live Intelligence Report. The report, which was launched in Dubai on Tuesday, revealed that an impressive 52% of companies are prepared to invest over $200,000 in advancing their CX tech capabilities this year, indicating a significant commitment to harnessing the power of AI and ML.