Reiss, under the umbrella of Jashanmal, launches its new store in The Dubai Mall

Reiss, under the umbrella of Jashanmal, launches its new store in The Dubai Mall

Dubai – Reiss, the UK-based modern fashion brand, in collaboration with Jashanmal Group unveils its most vibrant collection to date with its latest Autumn Winter 2022 edition at the newly opened store in The Dubai Mall.

Inspired by the streets of London, the collection titled ‘Life in Colour’ is aptly named given the shift from the brands’ typically neutral tones. Despite this evolution, the instantly distinguishable Reiss palette remains with natural shades defining signature styles.

The connection between colour and emotion can be seen through this bright new element to the season’s palette. The hues are exclusive to Reiss and carefully considered with the expertise of a colour Psychologist leading the way.

“We are delighted to be starting a new journey of expansion in the UAE. We chose to partner with Jashanmal as they have a very strong record of building premium brands throughout the Middle East. With Reiss design input, Jashanmal have already built and opened two stores in The Dubai Mall and Dubai Hills Mall and both have started trading strongly. We are very excited to be working with Jashanmal and we foresee a long partnership together, building the brand presence across the Middle East”, said Mr. Jonathan Blanchard, COO at