Revealed: Why UAE consumers are increasingly shopping from their mobiles

Revealed: Why UAE consumers are increasingly shopping from their mobiles

UAE shoppers continue to be the most mobile-centric and omnichannel consumers globally because they believe that the deals, rewards and experiences are better in online shopping, according to a newly-released survey.

According to the 2023 Global Shopping Index: UAE Edition released by PYMNTS and Visa Cybersource, 94 per cent of UAE’s 3.1 million adult shoppers used at least one digital shopping feature during their most recent retail shopping journey.

It revealed that 25 per cent of UAE consumers use their phones to compare prices while 24 use handsets to search for product information.

It found that 28 per cent of shoppers made their most recent retail purchases on their smartphones – the highest in any country. In addition to free shipping, better prices and an easy checkout process are the two major attractive features attracting UAE shoppers in mobile shopping.

Attractive deals

Since mobile penetration in the UAE is among the highest in the world, retailers are left with no option but to offer attractive deals through their digital channels. With players like Noon and Amazon dominating the market, other brick-and-mortar players are competing aggressively to win more customers.

The survey involved 13,349 consumers and 3,124 merchants across Brazil, India, Mexico, UAE, UK and the US.