Saatchi & Saatchi appoints Ali Zein as Executive Creative Director

Saatchi & Saatchi appoints Ali Zein as Executive Creative Director

 

Saatchi & Saatchi has appointed Ali Zein as the Executive Creative Director for the e& account.

In this key role, Zein will spearhead the creative efforts of the brand, driving innovation and forward-thinking strategies to push e& as a leading global tech player.

Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey, said: “Ali’s wealth of experience in advertising and deep understanding of e& positions him perfectly for this role. His time with the brand has offered invaluable insights we’re excited to leverage. With Ali joining us, we’re primed to elevate what we do for the brand and push the envelope of creativity”, 

Ali Zein has joined from Impact BBDO, where he served as regional executive creative director. He first started his career nearly 25 years ago as an Arabic copywriter and evolved his career in advertising working with leading brands like Vodafone, Nestle Ice Cream, Lipton, Shell and CIB, Pepsi, Rotana TV, Barclays and EFG Hermes.

His work has been recognised on several prestigious stages including Cannes, Clio, One Show, Epica, Effie’s and Dubai Lynx.

Ali said, “I’m thrilled to be joining this fantastic team at Saatchi & Saatchi. I’m particularly drawn to their culture of prioritising employees and tackling the e&