Service My Car unleashes its sonic branding identity by signing on Ahmad Haffar, The Voice of Dubai

Service My Car unleashes its sonic branding identity by signing on Ahmad Haffar, The Voice of Dubai

The UAE’s first and largest car maintenance platform, Service My Car, has announced the signing of Ahmad Haffar, AKA The Voice of Dubai, to create a sonic branding identity and run multiple radio-focused marketing campaigns.

While most residents of Dubai may not know Haffar as being the famous voice behind major brands, they have most certainly heard him. As the voice of the region’s leading brands like Emirates, Majid al Futtaim Group, Etisalat, and now, Service My Car, Haffar is also the voice of Dubai Metro and Dubai Expo 2020. His prowess as a voiceover artist and a musician, and his work with the region’s biggest brands and entities has rightfully earned him the moniker of being The Voice of Dubai.

“As someone who’s heavily involved with UAE’s media culture, I like to partner with brands that embody the country’s spirit of ease, safety, and convenience," says Haffar. "When it comes to an industry like automotive maintenance, Service My Car has been at the forefront of offering those values. As they’ve always been innovative with their marketing and branding strategies, I’m excited to work with them on their newly established sonic branch, and help execute their radio and digital campaigns."

For Service My