Service My Car unleashes sonic branding identity by signing ‘The Voice of Dubai’, Ahmad Haffar

Service My Car unleashes sonic branding identity by signing ‘The Voice of Dubai’, Ahmad Haffar

Ozair Puda - CEO, Service My Car

The seminal auto-tech platform aims to expand their marketing prowess by implementing a new branch of sonic branding with 'The Voice of Dubai', Ahmad Haffar

Published: Wed 9 Aug 2023, 1:19 PM

The UAE's first and largest car maintenance platform, Service My Car, has announced the signing of Ahmad Haffar, AKA 'The Voice of Dubai', to create a sonic branding identity and run multiple radio-focused marketing campaigns.

While most residents of Dubai may not know the famous voice behind major brands Ahmad, they have most certainly heard him. As the voice of the region's leading brands like Emirates, Majid al Futtaim Group, Etisalat, and now, Service My Car, Ahmad is also the voice of Dubai Metro and Dubai Expo 2020. His prowess as a voiceover artist and a musician, and his work with the region’s biggest brands and entities has rightfully earned him the moniker of being 'The Voice of Dubai'.

"As someone who's heavily involved with UAE's media culture, I like to partner with brands that embody the country's spirit of ease, safety, and convenience. When it comes to an industry like automotive maintenance, Service My Car has been at the forefront of offering those values. As