Sharaf DG partners with RetailNext to power data driven decision making

Sharaf DG partners with RetailNext to power data driven decision making

Sharaf DG, the leading electronics destination in the Gulf Cooperation Council (GCC) countries, today announced its partnership with RetailNext, the leading data analytics solution for brick-and-mortar retailers, to power its in-store data-sharing platform. Speaking at the recent RetailNext Executive Forum 2023 in Louisville, Kentucky, leaders from Sharaf DG shared with 100+ C-suite retail executives how RetailNext’s comprehensive store data drives retail intelligence in its physical locations and has laid the foundation for future data monetization programs.

Founded in 2005, Sharaf DG is the UAE’s leading multi-brand retailer operating 30 stores in the United Arab Emirates, Bahrain, Egypt, and Oman with more on the horizon. While building its in-store data-sharing platform, Sharaf DG turned to RetailNext to provide accurate store traffic and conversion, plus a more comprehensive analytical view of their shoppers’ journeys through their stores. The RetailNext store data, combined with other data sets such as staff data, demand forecasting and inventory management, provide a clear picture of brand performance.

Sharaf DG divides its retail space into "brandboxes" in which a certain amount of floorspace is allocated to a specific brand. This allows for the precise measurement of the performance of those brands and their specific items in-store. Sharaf DG set out