Should all brands have to show their environmental side?

Should all brands have to show their environmental side?

Credit: FreepikWith COP28 taking place in UAE this month, we asked people for their opinions if all brands had to show their environmental side.

Given the current landscape, the multiple yeses come as no surprise. However, we also saw few noes.

Earlier this year, even Unilever’s new CEO Hein Schumacher said purpose is not relevant to every Unilever brand.

Here’s part 1 of what all the industry experts had to say in detail:

Alex Malouf, PRCA MENA Board Member

YES

Yes and Yes! Tell me of a brand that doesn’t have an environmental footprint and tell me of an issue that is bigger than climate change today.

Consumers are rightly asking questions about what brands are doing to go carbon neutral, and any brand who ignores this will see their reputation suffer.

I’d hope that every brand and organisation would have a strategy to reduce their carbon emissions as well as a way to communicate the work they’re undertaking and the results they are achieving.

I’d say that this is white space for many brands in our region, and I hope we put this issue front and centre what with COP28 in the UAE this year.

Estelle Khayat, Senior Manager – Strategy & Insight, Publicis Groupe Middle East

NO

Corporations could bear