Six reasons why Chinese car brands are driving in UAE’s fast lane

  • Date: 21-Jul-2023
  • Source: Consultancy ME
  • Sector:Retail
  • Country:UAE
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Six reasons why Chinese car brands are driving in UAE’s fast lane

Over the past few years, Chinese car manufacturers have become increasingly visible on UAE’s roads. Experts from Glasgow Research & Consulting outline six reasons that are contributing to the Chinese success.

Offering competitive pricing and excellent value for money is a major differentiator of Chinese vehicles. The affordability of Chinese vehicles has appealed to a wide range of consumers, particularly those seeking reliable transportation at an affordable price point.

Across the car market, Chinese car brands have strategically positioned themselves as a cost-effective alternative to established brands, attracting budget-conscious buyers.